Women’s Colour
Forecast S/S 23

This season’s Global Colour Forecast for S/S 23 responds to the need for
optimism and stability after a prolonged period of uncertainty, and
brands can respond by making responsible decisions around colour.
Humble everyday hues will resonate with The Predictors consumer group,
and these should be balanced with uplifting, mood-boosting brights,
which will appeal to those who spend their time between the physical
world and the virtual metaverse.

Consumers will be seeking calming, restorative shades that can provide
balance and connect them to nature as an everyday healing practice.
There will also be a heightened expectation for brands to align with their
values, and provide affordable responsible solutions, which can be
addressed by adopting naturally-derived plant dyes that simultaneously
celebrate and protect the environment as standard practice.

This season’s dialled-down primary brights will also tap into a sense of
wellbeing – when combined, they can provide lo-fi colour therapy,
and the contrast between dramatic dark tones and ethereal pales will be
even more keenly felt. Deeper hues not typically associated with spring
and summer add an unexpected directional update, and are set to make
an impact across the season and into the transseasonal autumn period.
Extend the life of these colours to move them beyond classic fashion
shades.